Taste and innovation: Veggie Strozzapreti awarded at Marca

On January 15 and 16, we were at Marca, the Italian private label fair. On that occasion, our Strozzapreti Veggie with beetroot, black carrot and red onion was awarded as an innovative product.

The product is part of a three-reference line that explores a new concept of 100% plant-based pasta in which whole wheat semolina is combined with a wide variety of dehydrated vegetables and spices for fiber-rich meals.

The award was presented to us as part of the International Private Label Selection (IPLS), a space dedicated to new products from companies organized with Expertise on Field – IPLC, international experts in Private Label private label products. Products entered in the initiative were associated with one or more trends identified by the company: “sustainability,” “food wellness,” “indoor and outdoor non-food wellness,” and “origin, sourcing, supply chain and transparency.” 

The award was given in the “food wellness” area, proving that the concept of this format was appreciated and understood not only by end consumers but also by industry experts. A result of which we are very proud and which pushes us to continue our research path to offer more and more innovative and tasty products!